Aetna Better Health

A health plan under the CVS branch for people in Illinois who qualify for Medicare and Medicaid.

  • Content Creation
  • Digital Marketing
  • Healthcare

Illinicare Health became Aetna Better Health of Illinois in 2020. While working for Aetna Better Health of Illinois, we developed an Illinois brand awareness campaign and a COVID-19 campaign.

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Fully transitioning IlliniCare Health to Aetna Better Health of Illinois

Aetna wanted to inform current members that their care won’t be impacted and that members will receive even better care and benefits as a part of the Aetna Better Health family. They also aimed to demonstrate the value of their plan to potential prospects and convert them to members.

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Engaging individuals looking for answers during the COVID-19 pandemic.

With so many people facing financial and health difficulties, Aetna Better Health of Illinois needed to shift its focus to the member, instead of the health plan.

From radio, video, display ads, and more, we created a member-centric campaign focused on addressing the needs and challenges of members and non-members. The campaign successfully educated, informed, and emotionally connected with those who just lost their jobs, recently qualified for Medicaid, or experienced an unexpected financial status change.

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