Starting a business is hard. You have to make so many decisions and then you have to figure out how to pay for it all! It can be overwhelming and difficult, but the most confusing part of it is figuring out where to start.
There are so many different things that need your attention when starting up a new business, but there’s one area in particular that tends to get overlooked more than anything else – marketing and promotion. This is understandable because both of those terms are very broad on their own and they encompass multiple other areas as well, such as branding or copywriting. The point is that there seems to be no end in sight when trying to decide what direction you should go with promoting your company online or offline. And this makes sense given the fact that every business has its unique characteristics, strengths, weaknesses etc., hence why some businesses require different approaches for promotion while others don’t need any at all (it depends).
Starting from zero is challenging, and even the best-prepared entrepreneurs can find themselves in need of guidance. This is why we’ve compiled 3 things that we wish our clients had before launching their business to help you avoid the mistakes we see most often.
- Branding: The importance of a good logo and color scheme is something that every business owner knows. Colors evoke emotion from potential customers, while the logo will be one of the first things people notice when they come across your company. It’s important to have something distinctive if you want new visitors to remember it as their go-to place for whatever service or product you offer!
- Having your demographics straight: You’re likely not to find any marketing campaign that’s been as effective and cost-effective when it comes to targeting your customer base. With segmentation, you can ensure they’ll be getting the right message at the appropriate time, which will help them become interested in buying what they need!
- A website that converts: Your customers are always your best advisors when it comes to optimizing your website. You should monitor how they interact with the site, and see if there are any areas where you can improve their experience on-site. Studies show that long landing pages aren’t as important for them – what matters is whether or not they’re engaging!
You still don’t know where to start? Theydo is here to help. We provide the tools and resources you need to make your business successful from day one. From marketing strategies to branding, we have everything you need in one place. Contact us to see how easy launching a business can be with us by your side!